Afrigadget showcases African innovation and ingenuity in developing new products to solve every day problems. The program inspires every African to become a maker and shows Western viewers a different Africa.
We’re seeing stories of the way people around Africa are doing everything from creating their own vehicle security systems, distance-triggered food preparation and even fish catching alerts. From young kids developing remote controlled toys to real product development, this program makes people believe they can improve the world around them, and themselves. That way it is fertile ground for new products, companies and entrepreneurship.
An international edition can also be produced for broadcasting in the West. This edition shows Western viewers a different perspective on Africa: no starvation and pityful children, but smart, ambitious, hard working people that develop exciting new products.
FormatEach program is made in another sub Saharan country
An episode consists of four feature stories from different regions of that country that unveil remarkable or unexpected hardware innovations by African innovators
While one feature focuses on the human interest aspect of the innovator, another zooms in on the technicalities of how the product is actually made. Also each episode includes an Afrigadget that takes the presenters on an adventure, while the last part of the program features a teenage innovator. The program opens with a segment called the Afrigadget Shop that features a whole series of Afrigadgets from that particular country
The series is presented by Kenyan comedian Erik Omondi
In every country he visits he is seconded by a co-host who is a local comedian
Every story is in the language spoken locally and is subtitled in English
The program is broadcasted on a weekly basis, thirteen episodes
The program is highly formatted and structured in the same way every week. People know what to expect and look forward to it
Through email and SMS the audience can suggest local innovators that should be portrayed in the program