Our broadcast formats promote social progress and create lasting impact
MIATV develops and produces innovative media formats to address social causes and generate verifiable impact. The issues we tackle are broad and include good governance, healthcare, entrepreneurship, innovation, education, gender and the environment, to name our few. Our ethos is that media in Africa should reflect the struggles, joys, hopes and challenges of the people themselves. We aim not to merely share information in a top-down manner, but to engage our core audience where they are – in their community, their homes and even their commuter bus – and in that way create lasting change.
In 2012, MIATV engaged SROI Africa to conduct a social impact analysis of the program Minibuzz in Tanzania.
Through our programming and related activities, we aim to:
– inform and motivate the citizenry to take action and change behavior
– provide a platform that gives a voice to the voiceless; only through broad based citizen participation can real change be achieved;
– Develop and foster local capacity in the countries in which we operate
The resulting analysis concluded a qualitative research and an impact ratio of 1:30. That is, for every dollar invested, a social impact with a value of thirty dollars is generated.